About Fast Fashion
Fast fashion is a business model that uses cheap materials and labour to bring out clothing collections very quickly. Fashion is the second most polluting industry on Earth, after oil. The speed at which garments are produced also means that an excess of clothes are wasted by consumers, which creates a large amount of textile waste. There are around 40 million garment workers in the world today; many with no rights or protections. They are some of the lowest paid workers in the world and roughly 85% of all garment workers are women.
This is the best way to reduce your clothing footprint and a great way to find high quality, unique garments at a fraction of the price you pay when buying new.
Research and buy from eco-fashion companies that produce clothing with more environmentally friendly methods e.g., companies using recycled materials.
Buy from local small brands that focus on producing less from the onset. Their strategies would include producing made-to-order, so they are not making more than what is sold. They also design clothing to a high quality, ensuring durability and longevity, so clothes last a long time in your wardrobe.
Don’t buy something unless you need it. Most of us are guilty of buying more things than we need. Instead, try and extend the life of the clothing you have already. Wash your clothing less and according to the label.