A Word From Our Founder
“I have always been passionate about creating joy and power in women’s lives. That’s why I founded Everyday Phenomenal.”
All my life, I’ve been passionate about fashion and social impact. As a teenager working with artisan clothesmakers in Bangladesh, I saw how the economic empowerment of the textiles industry could make a real difference to underprivileged communities. Inspired by my experiences, I launched my own socially-responsible fashion company in 2011: Fashion ComPassion.
Fashion ComPassion marked the beginning of my mission to foster positivity in the fashion world. As well as championing sustainable fashion brands working with marginalised communities around the world, the company helped bring artisanal-made accessories to a global audience.
Today, I’m using all that I’ve learned to generate a positive impact not only for the people that produce the clothes, but for those that wear them too.
To me, fashion is about stories, self-expression and creativity. Clothes tell our story, who we are and how we view ourselves. There is an indisputable link between what we wear and how we feel. So I created Everyday Phenomenal: a sustainable clothing brand that not only makes you look good, but feel great too.
As modern women, it’s easy to feel we’re being pulled in multiple directions; expected to be everywhere and everything at once.
EP combines style, comfort and positivity to promote a philosophy of self-love and mindfulness. Through our collection, I want to remind women they are counted and powerful, so that they can look and feel wonderful — everyday.