Amidst the COVID-19 pandemic, Selfridges launched a sustainable initiative titled ‘Project Earth’, which focuses on shopping ethically, by making sustainability the prime focus. Businesses have realized the importance of the detrimental impacts caused by the fashion industry on our environment, that has led them rethinking the typical business model and shifting to less-impacting alternatives. This initiative is something that was never previously explored by the high-end department store.
Project Earth has etched a new mark for Selfridges, as this platform aims to promote responsible shopping and strives to act as a change maker, especially in the luxury market. The core principles of Project Earth are resale, rentals, refills, and repairs. Moreover, it encourages engagement with their partners, teams and community to spread positivity and create hope for a better future.
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Available at: https://www.selfridges.com/GB/en/features/project-earth/