Sustainability is defined as meeting our own needs without compromising the ability of future generations. As the fashion industry progresses, it is now more important than ever to start educating ourselves to shop consciously.
Here at Everyday Phenomenal sustainability is at the heart of everything we do. Our collection of everyday wardrobe staples is made from OEKO-Tex 100 standard fabric, made in a certified factory in the UK. We can’t wait to show you when it's ready.
Here are a few tips on how to start your journey into mindful consumption:
1. Question your shopping habits and change your attitude
Ask yourself… do you really need another top in the same colour? Is the item you’re buying going to last? Vintage and secondhand clothing are becoming a popular way of shopping. Online spaces such as Depop and Vestiaire Collective are becoming a much more common and accepted way of shopping sustainably.
2. Investigate your favourite brands
Are the brands you shop with sustainable? From manufacturing to packaging it is important we start researching and understanding where our clothes come from and the process that goes into making them. Brand transparency is becoming key for a brands success. A great tool you can use to research your favourite brands is sustainability platform ‘Good On You’. Here you can look up the brands you love, find out how they contribute to sustainable causes and find alternative places you can shop if they don’t meet eco friendly standards.
3. Spring clean your wardrobe
Regularly clearing out your wardrobe can help you to curate a wardrobe that you love. Have a look at the pieces you own, lay them out, which ones do you love? For those pieces that you don’t suit your style anymore how about swapping with a friend or sending the clothes to the charity shop.
4. Look after your clothes
Looking for high quality garments that can be a part of your wardrobe for years to come is a great way to reduce consumption, but no matter the price tag on an item of clothing, everything in your wardrobe deserves a bit of TLC. Caring for your clothes is key, as well as how you keep them, it is important how you wash them. The better you care for your clothes, the more wears you can get out of them.
5. Repair, repair, repair.
If your clothes are getting worn out, instead of throwing them out and buying new, upcycling your clothes and giving them a new lease of life can be key to reinventing your style as well as staying sustainable.